WordPress / Persona / IDology / Hubspot Integration

84EM built an integration for a banking client that required a person’s identity to be verified before accessing a credit application form.

Using a lead form built in Hubspot, an integration was built that verified the submitted form data against IDology’s database and upon success, would open a modal window for submitting one’s drivers license photo to Persona for additional verification.

Once all verification steps are complete, the user is redirected to a credit application form.

By using third party hosted solutions and Javascript embeds, data is transmitted securely; no PII is processed nor stored directly on the client’s WordPress site.